Audemars Piguet

A savoir-faire unique to Audemars Piguet

It is a rare brand that has the history of excellence and strength of craft of Audemars Piguet. Odopod asked us to produce a new section for the Audemars Piguet website titled Savoir-Faire, intended to inform, educate, and build the meaning behind this iconic brand. We plotted the information architecture and provided wireframes for the deep verbal and visual explanations of the time pieces, their "complications" (features), and the tools and processes of the artisans who spend hours hand crafting these luxury timepieces.

  • Project Type

    Consumer Website

  • Services

    Content Strategy
    Information Architecture
    User Experience Design

Details of the Experience